Maxine Cheng's Portfolio
About Me.
I'm Maxine Cheng - a product and user experience-focused interaction designer with 3 years of experience across human-centred and interaction design for digital products. Skilled in UX research and design, including Figma, user journeys, personas, usability testing, and thematic analysis. Experienced in translating user insights into clear, intuitive solutions that improve usability and support informed product decisions. Currently growing into a Senior UX Designer / Product Designer role, motivated to focus on end-to-end product thinking, ownership, and delivering high-quality digital experiences.
Work Experience
Jun 2025 - Nov 2025
UX Designer / UX Researcher Belkin
Worked on a mobile-first customisation experience for Gen Z users in Australia and APAC, translating research into product strategy and interaction design.
Conducted 10 user interviews and turned insights into personas, journey maps, and product definitions.
Developed 3 UI concepts to help stakeholders align on product direction.
Iterated through usability testing to improve clarity, confidence, and overall user experience.
This experience taught me that good design is not just about adding more features,
but helping users feel guided, confident, and understood.
Jul 2023 - Present
Co-Founder + Design Lead Adventure For Two
Founded and designed a digital concept for long-distance couples, exploring how products can support emotional connection beyond communication.
Conducted 12 interviews and analysed 100+ data points to identify emotional friction.
Turned research into product opportunities, feature priorities, and long-term product direction.
Balanced user needs, business viability, and team collaboration to shape a meaningful concept.
Through this project, I learned to think beyond design execution and ask:
what emotional friction is stopping people from acting?
Jul 2025 - Nov 2025
Interaction Design Tutor
University of Technology Sydney
Supported students in Advanced Interaction Design by helping them translate research into clear design concepts and communicate UX thinking more confidently.
Mentored students on research synthesis, design concepts, and prototyping.
Facilitated discussions around ethical design, culture, and user experience.
Education
2023-2024
Master of Interaction Design
University of Technology Sydney
2018-2022
Bachelor of Arts
in Applied Foreign Languages
Tatung University
At UTS, I began exploring how memories, emotions, and relationships shape who we are. This led me to focus on human-centred design, wellbeing, and designing for emotional connection.
Studying languages taught me how people communicate, express themselves, and connect. Over time, I realised I was even more interested in understanding people than language itself.
Also involved in: Lucy Mentoring Program, Apple Foundation Program @ UTS, UTS Tech Festival Hackathons
Designing for emotional connection and human wellbeing
Translating research into product strategy and design direction
Research-driven design thinking and emotional insight
Interested in health, relationships, and belonging
Bringing clarity to complex and ambiguous problems
